From a talented guard in Oklahoma to the Most valuable player in the NBA… James Harden has conquered competition on an individual level and is now chasing a championship. He grew up in Los Angeles and then entered the league through Arizona State University. In 2009, he began to grow a beard, which then became his trademark and nickname, recognizable almost all over the world. League MVP, nine-time All-Star and gold medalist with the US national team at the 2014 World Cup and the 2012 Olympics, he decided to work with adidas. With his sense for penetration, space and time, fearlessness and exceptional precision, he has won over even the most demanding basketball fans and Harden's clothes and his own model of adidas Harden basketball sneakers are becoming increasingly popular among everyone who likes to look good.

adidas is a German sports giant based in Bavaria, known as the largest European sports equipment manufacturer covering all sports, with an extremely strong presence in the lifestyle category through collaborations with stars such as Kanye West, Pharrell and Rita Ora. The company’s basketball ambassadors are Derrick Rose, Damian Lillard, James Harden and Donovan Mitchell, and they all enjoy benefits from their revolutionary Boost and Lightstrike technologies.