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Continue shopping Sign inLegendarni Air Jordan 1
ZGODOVINA JORDAN RETRO I
Leto 1985 je bilo odlično leto in ne zgolj zaradi dejstva, da je bil Michael Jordan ''rookie of the year'' ter da smo njegove vragolije lahko gledali na tekmi All-Stars. To leto je bilo posebno zaradi prve izdaje najpopularnejših Jordank, Air Jordan 1. Gre za prvo obutev iz uspešne serije Air Jordan, ki je postavila temelj prihodnosti košarkarske obutve. Svoj podpis na obutev je pristavil danes legendarni Peter Moore. In čeprav jih Jordan na začetku ni želel nositi (barve so spominjale na barve hudiča), je kasneje le privolil in verjamemo, da mu danes ni žal.
Air Jordan 1 je bila prva košarkarska obutev, ki je vsebovala več barv in zaradi tega je bila deležna velike pozornosti, tudi vodilnih v ligi NBA, ki so jo nato prepovedali oziroma postavili jasna pravila in višino kazni, ki jo je moral Jordan plačati, če jih je želel nositi. Nike je v vsem skupaj prepoznal svojo priložnost in mladega Jordan vzpodbudil k nošenju Air Jordan 1, sami pa so vsako tekmo, ko se je Mike prikazal v njih plačali okroglih 5.000 $. Promocija sama po sebi je bila odlična, prav tako kampanja z imenom ''Banned by the NBA'', ki je hkrati pomenila začetek Jordan brenda.
Retro I
1985 was a great year, and not just because Michael Jordan was the rookie of the year and that we were able to watch his wickedness in an All-Stars game. This year was special because of the first issue of the most popular Jordan shoe, the Air Jordan 1. This is the first footwear in the successful Air Jordan series that laid the foundation for the future of basketball footwear. Today's legendary Peter Moore signed the footwear. And although Jordan initially didn't want to wear them (the colors were reminiscent of the devil's colors), he consented later, and we believe that today, he is not sorry.
Air Jordan 1 was the first basketball shoe to feature many colors, and because of that, it received a lot of attention, including from the NBA organization, which then banned the shoe and set clear rules and the amount of penalties Jordan had to pay if he wanted to wear them. All in all, Nike recognized their opportunity and encouraged the young Jordan to wear an Air Jordan 1, and they were expected to pay around $5,000 each match. The promotion in itself was great, as was the campaign called 'Banned by the NBA', which also marked the launch of the Jordan brand.