For most fans, he is the greatest basketball player of all time a.k.a. the GOAT! While playing for the University of North Carolina, Chicago Bulls and Washington Wizards, he performed some of the most legendary moves in the history of basketball. After one NCAA Championship and six NBA titles, as many MVP Finals awards, five regular season MVP awards, 14 All-Star appearances, after being the NBA's leading scorer 10 times, winning two dunk contests and even being the best defensive player in the NBA in 1988 and two Olympic gold medals, "His Airness" changed the world of basketball with his game. He also made basketball one of the most popular sports in the world, and his collections are an inspiration to people of all ages around the world. As an owner of the Charlotte Hornets, he is still active in the NBA today, and he confirmed his immortality by being inducted into the Hall of Fame!

In 1984, Nike signed the extremely talented Michael Jordan and in 1985 launched the first legendary Air Jordan 1 sneakers. This was followed by other popular models that turned the brand into a global hit, with ambassadors such as Ray Allen, Carmelo Anthony, Chris Paul, Jayson Tatum, Zion Williamson and Luka Dončić. Jumpman, the logo of this brand is a sign of top quality and style and must be in the wardrobe of every basketball fan.