From a talented guard in Oklahoma to the Most valuable player in the NBA… James Harden has conquered competition on an individual level and is now chasing a championship. He grew up in Los Angeles and then entered the league through Arizona State University. In 2009, he began to grow a beard, which then became his trademark and nickname, recognizable almost all over the world. League MVP, nine-time All-Star and gold medalist with the US national team at the 2014 World Cup and the 2012 Olympics, he decided to work with adidas. With his sense for penetration, space and time, fearlessness and exceptional precision, he has won over even the most demanding basketball fans and Harden's clothes and his own model of adidas Harden basketball sneakers are becoming increasingly popular among everyone who likes to look good.

Nike, the largest sports company in the world, is present in almost all sports: basketball, soccer, athletics, football, tennis, etc. They are focused on continuous development by introducing various new technologies such as Dri-FIT, Air Max, Air Zoom, Therma-FIT, Lunarlon, Flyknit, Air Zoom Strobel, React foam, etc. that give athletes an advantage so they can achieve even better results. In the world of basketball, their quality is represented by Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Paul George and others.