Ten Finals appearances, 4 championships, countless records, active both on and off the court… LeBron James, a kid from Akron, Ohio, is currently considered one of the best basketball players in the world. After winning two championship rings with Miami, he returned his talents to his native Cleveland and fulfilled a promise to the locals - he brought the Cavaliers the title of NBA champions. Then he did the same with one of the most famous franchises of all time - the Los Angeles Lakers! As if success on the floor is not enough, "The King" is expanding his empire to include sports shoes and clothes. This basketball force is impossible to stop when he wears his distinctive Nike LeBron gear. In his gold and purple color combination a lot of challengers are waiting for him out West, along with a big market and even more reasons to keep his basketball legend growing.

Nike, the largest sports company in the world, is present in almost all sports: basketball, soccer, athletics, football, tennis, etc. They are focused on continuous development by introducing various new technologies such as Dri-FIT, Air Max, Air Zoom, Therma-FIT, Lunarlon, Flyknit, Air Zoom Strobel, React foam, etc. that give athletes an advantage so they can achieve even better results. In the world of basketball, their quality is represented by Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Paul George and others.