Nike, the largest sports company in the world, is present in almost all sports: basketball, soccer, athletics, football, tennis, etc. They are focused on continuous development by introducing various new technologies such as Dri-FIT, Air Max, Air Zoom, Therma-FIT, Lunarlon, Flyknit, Air Zoom Strobel, React foam, etc. that give athletes an advantage so they can achieve even better results. In the world of basketball, their quality is represented by Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Kyrie Irving, Paul George and others.