PARTNERS

NIKE

Nike, the biggest sports company in the world, was established in 1964. Founders of the company are Bill Bowerman and Phil Knight, and the company was first called Blue Ribbon Sports. Today, the company is present everywhere in the world, operating in sports like soccer, athletics, football, basketball, tennis and others. The company also makes its mark and sends a strong massage through the world’s most successful athletes like Kobe Bryant, Christiano Ronaldo, Maria Sharapova, Roger Federer, Lebron James and others. Nike constantly strives towards development, which is why we were able to experience different technologies from Dri-FIT, Air Max, Air Zoom, Shocks, Therma-FIT, Lunarlon to the present Flyknit technology. This gives athletes (both professional and recreational) additional comfort and the added value that enables them to achieve even better results. In 1984, Nike made an important move – which later turned out to be incredibly successful and might even be of key importance for further development of Nike in basketball – and took the very talented Michael Jordan under its wing and in 1985 for the first time placed the legendary Air Jordan 1 shoes on the market. New models of these popular shoes followed and today they represent a cult and a symbol for every basketball player. Besides the Jordan Brand, which is actually a completely independent brand but still part of Nike, the “basketball image” was also created by Kobe Bryant, LeBron James, Kevin Durant, Kyrie Irving, Paul George and others.

ADIDAS

Adidas is the German giant with its headquarters in Bavaria, Germany. Today, it is the biggest sports company in Europe and the second biggest in the world. The company is present in virtually all types of sports, including football, athletics, basketball, tennis, running and others. The company also has a significant impact in the lifestyle category, where they cooperate with Kanye West, Pharrell and Rita Ora. Who does not know the legendary Superstar, Stan Smith and Gazelle shoes or the Copa Mundial football shoes? Adidas is besides in football, where Adidas is the official partner of FIFA for many years now, with its simple and unique style and development, also seeking its place in basketball, and is being quite successful. Since 2008, Adidas is the official outfitter of the strongest basketball league in the world – NBA. The contract that was very beneficial for both sides is ending in 2017 (Nike is taking over NBA). Adidas already announced to invest even more time and development into basketball equipment and focus its marketing activities on its NBA players like Derrick Rose, Damian Lillard, James Harden and others. The fact that Adidas is headed in the right direction was shown a few years ago when the completely new Boost technology was developed, which triggered a real revolution in sports footwear.

SKLZ

The American company SKLZ with its headquarters in California was established in 1999 with the intention to maximise the physical potential of athletes. Today, SKLZ equipment and accessories are of key importance for physical preparations and regeneration of athletes. The complete development of SKLZ was based on the expert knowledge and many years of experience of several trainers who knew exactly what their athletes need to be able to achieve better results. The SKLZ equipment enables professional or recreational athletes in football, soccer, baseball, martial arts and basketball to develop their physical potential and become faster, more accurate, agile and dynamic, and to successfully regenerate their bodies.

MCDAVID

McDavid, an American company, is today the leading manufacturer of protective sports equipment worldwide and one of the leading manufacturers of sports medicine equipment. The company was founded in 1969 after Dr Robert McDavid (the company still carries his name) developed the first protective knee brace for American football. Throughout the years, the company engaged in a detailed development of sports medicine equipment like knee braces, braces for ankles, shoulders and back, and bandages, but their biggest leap was in 2004 when they placed their HexPad technology on the market, which has become the trademark of the company. HexPad is a technology (very durable, long-lasting, lightweight and flexible foam) used in McDavid protective clothing that enables athletes to be even more bold and courageous, and at the same time enables them to keep playing at the highest level even after injuries that can never be completely avoided in professional sport. With McDavid sports medicine equipment, athletes achieve better results, and with the protective equipment, they can be even more daring.

SPALDING

Company Spalding, one of the largest manufacturers of sports equipment, was established in 1876 in Chicago by Albert Goodwill Spalding, who was the professional baseball player for Boston Red Socks for many years. After the end of his active sports career, he managed to successfully combine his great knowledge of baseball with a head for business and thus Spalding has quickly become one of the leaders in the branch. It begun with the ball for baseball and soon followed the gloves. A decade later followed the first ball for American football, made of high quality leather. In 1891, when Dr. James Naismith invented basketball, the first players had to use the soccer ball, until the first Spalding ball for basketball was introduced three years later. Not long afterwards, this ball was written down in the rules of the game as the official ball of this newly invented sport.

K1X

The history of K1X began 1993 in Munich selling t-shirts off the back of a pick-up truck. The brand, which sees itself as a connector between the hiphop and basketball culture, is firmly established in urban lifestyle worldwide and featured in all relevant magazines. In 2002 K1X released their first own basketball shoe – the chiefglider – which was worn by Star-Foward Ron Artest in NBA games. Nowadays K1X is a major player in the global hiphop gear market and the only brand embracing a genuine basketball heritage, which is the focal point in all of k1x‘ endeavours, past, present and future.

PEAK

Peak is one of the fastest growing footwear companies with a distribution network of over 7.000 authorized retail outlets worldwide. The company has more than 20 individual contracts signed with the NBA players and is ranked on third place as regards promoting the NBA. The most famous Peak face is Tony Parker, the NBA player and holder of several NBA titles.

ZERO POINT

It is scientifically proven that the compression socks help in accelerating the blood supply to the muscles at a wide range of sports activities. Through compression accelerated circulation of blood provides the muscles with maximal flow of oxygen which increases endurance and decreases the possibility of any injuries. The company Zero Point was founded in 2009 in Finland and started initially with the production of compression for medical purposes. A year later, the offer of products was extended to the range of compression accessories intended for all sports enthusiasts. Their products are recommended for increased endurance, faster body regeneration and decreased possibility of injuries.

POLAR

Polar has invented the first heart rate monitor for training and has also been a leader in the field of technological innovations and training computers since 1977. The Polar products will help you to increase your current level of exercise, regardless of whether you are a recreational or professional athlete. Additionally to the heart rate measuring the Polar watches offer a lot of other additional features that will help you to maintain your physical fitness or even raise it to the higher level.

NEW ERA

New Era is an international "lifestyle" brand offering both the sports and fashion caps. The company was founded in year 1920 in American Buffalo by Ehrhardt Koch. The management of the company is in the hands of the fourth Koch generation.

STANCE

Stance is an American company producing the socks. It was founded in year 2009 and it managed to achieve a great success very soon. Already in year 2015 more than 36 million pairs of socks were sold. In the same year the Stance socks also became the official NBA socks.