Curry 9 and Under Armor continue their great story.

Steph Curry is really a unique player for whom it is difficult to decide which highlights, statistics, and records should be singled out in order to best portray his entire career or even this season in which he is again playing at an MVP level. He and his Warriors are currently one of the league’s best teams still waiting for extra reinforcements with the return of Klay Thompson after his injury. Golden State fans have plenty of reasons to be excited, and the rest of the league to be worried…
Still, one thing that will surely excite all fans of basketball and great sneakers is the arrival of Steph’s new Curry Flow 9 model! If you follow our blog and social media, at first glance you may find it a bit harder to spot the differences between the 9s and last year’s 8s with which Curry launched his own brand within Under Armor, and for which we made this video review:

Now, this first glance might fool you. Yes, this year’s Curry flagship model is once again using the amazing UA Flow technology, which was proven to be a top-notch solution for comfort and grip. Also, it is a de facto low-cut sneaker that could almost be used for running given how light it is.
The similarities end with this, and the first significant difference is the UA Warp upper of the sneaker, which brings increased stability through its own structure, but also through additional connections with the previously mentioned Flow foam. Another novelty of the upper part is a tongue, which means that, unlike last year, the Curry brand brings a solution that is not made from a single part of the material. This will definitely make it easier to put on your sneakers! Considering that these are the main technical aspects, we can confirm that it is actually a minimalist sneaker that gives exactly everything you need and expects from top-of-the-line shoes.

Now we can focus on new design ideas and already the first collaboration with Sesame Street brings a rather playful look that in a way reminds us of the playfulness with which Steph Curry dominates on NBA courts. This includes several colorways inspired by, among others, the legendary Big Bird, Count von Count, and other members of that crew. This is not just a visual campaign, but its goal is to promote tolerance, diversity, and equal opportunities. Thus, during the renovation of the legendary Rucker Park in New York (by the National Basketball Players Association – NBPA), Curry and Under Armor began their program of long-term equipment donations to local youth teams while also organizing basketball clinics. The collab is further legitimized by the fact that Steph and his children (all under the age of 9) are big Sesame Street fans and that he and his wife Ayesha were guests in one episode of the show:

All in all, sneakers that are this comfortable and great for playing, training or just wearing all day and have a special story are really not to be ignored, so find them in our stores or on the web!